
The American Wiffle Ball Association (AWA) is a rapidly growing professional sports league hosted on the PlayerTrader platform. As AWA’s fan base and data footprint expanded, the organization needed a streamlined way to manage massive volumes of match data, player statistics, and fan interaction metrics.
Manual data uploads were slowing the process and causing inconsistencies that affected both internal analytics and the real-time experience fans expected from the PlayerTrader platform. The AWA sought a fully automated data pipeline that could ingest, process, and visualize sports data instantly — improving both operational efficiency and user engagement.

Before the engagement, AWA’s data workflow was manual and fragmented. Player statistics and match results had to be uploaded by staff in batches, leading to delays and data discrepancies across dashboards.
Key challenges included:
To address these challenges, NextGen Coding Company was tasked with creating a custom automation framework and integrating it seamlessly into PlayerTrader’s existing Google Cloud Platform (GCP) infrastructure.
NextGen built an end-to-end automated data integration and visualization pipeline using a combination of Python scripting, RESTful APIs, and GCP data tools, delivering real-time insights for fans and administrators alike.




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