Client Background
FileForms is a digital platform that simplifies entity management, compliance tracking and state-specific document processing for companies across the U.S.
NextGen Coding Company engineers support FileForms across full-stack development, backend architecture and QA. Once the email program the team runs had grown to hundreds of thousands of sends a day, it needed a dedicated growth marketer.
The Problem
The email program ran at serious scale, but engagement lagged behind it.
Low engagement: only about 13% of recipients opened and 2% clicked.
Spam complaints above 1% put sender reputation, domain health and email revenue at risk.
A specialized audience: entity formation and compliance topics demand accurate, technical copy.
Engineers handled the technical side well. What was missing was an email specialist who could write technical copy, drive conversion and work inside a program that lives in code rather than a typical marketing tool.
Our Solution
Sourcing a technical email marketer: NextGen sourced candidates directly and screened them against defined criteria, using practical writing exercises to test technical copy skills.
Embedded with the engineers: the marketer works alongside the senior engineers who run the program, so changes ship without hand-offs.
Copy-led optimization: she first rewrote the core product email library, then created several variations of each email to diversify sends.
Protecting sender reputation: clearer, human-written copy cut complaints almost immediately, and better deliverability compounded the gains from more engaging emails.
Results
Unique open rate rose from 13% to 20% in the first two months, a 54% relative increase.
Unique click rate doubled from 2% to 4% in the same period.
Spam complaints fell from over 1% to 0.01%.
Deliverability improved from about 80% to 90%.
Revenue from the core product's email program rose 30% in the first month and held.
Why It Matters
At this volume, email is a core revenue channel, and one skilled specialist has enormous leverage: better opens, doubled clicks, near-zero complaints and a real revenue lift.
It also shows how NextGen works: engineers run the system, and the same sourcing model places the specialist who makes it perform.
Call to Action
Need a specialist who shows results in weeks, from senior engineers to technical marketers? Book a call with NextGen Coding Company.
