Design that ships and converts
US-based product designers building UI, UX, and design systems that engineering can actually implement — and users actually convert on.
Product design here means UX research, information architecture, and production-ready UI systems handed to engineers who build them. NextGen designers work in the same pod as the developers, so nothing gets designed that can't ship. Design engagements typically run $25K-$120K depending on surface area.
What this service delivers
NextGen Coding Company delivers product design integrated with engineering — UI, UX, design systems, and prototyping — for SaaS platforms, e-commerce, and complex applications. Our designers work alongside our engineers, not in a Figma silo.
Design that never gets built is just decoration. NextGen's design process ends in production — component libraries, tokenized systems, and prototypes that translate directly into shipping code.
Why choose NextGen Coding
Our designers pair with our engineers. That means every design decision has a build cost, every component has an implementation, and every prototype maps to real code.
Design systems, not one-off screens. We build tokenized, componentized systems that scale across products and survive team turnover.
US-based designers with backgrounds across consumer, enterprise, and regulated products — from Apple, Citi, and Wells Fargo alumni to founders' own product teams.
Built for teams that need to move
SaaS Startups
Founder-led products needing product design that matches engineering capacity.
Growth-Stage Companies
Companies past product-market fit ready for a design system and brand refresh.
E-commerce Brands
Storefronts needing conversion-focused design across PLP, PDP, cart, and checkout.
Enterprise Products
Complex B2B applications where information density and usability are both critical.
Rebrands & Redesigns
Teams needing a full redesign paired with engineering ready to implement it.
Design System Adopters
Companies moving from one-off screens to a component-based system.
Everything included in a NextGen build
UI Design
Visual design across web, mobile, and product surfaces — from marketing sites to complex dashboards.
UX Research & Strategy
User interviews, journey mapping, and information architecture.
Design Systems
Tokens, components, documentation, and Figma-to-code integration.
Prototyping
Interactive prototypes for validation, stakeholder alignment, and usability testing.
Mobile App Design
Native iOS and Android design paired with cross-platform React Native or Flutter.
Branding & Identity
Logos, brand systems, and visual language paired with digital product design.
Marketing & Landing Pages
Conversion-focused landing and marketing site design.
Accessibility
WCAG 2.1 AA design and audit — not bolted on, designed in.
How the engagement runs
Discovery & Research
Understand the user, business, and technical context — interviews, audits, and competitive analysis.
Strategy & IA
Journey mapping, information architecture, and success metrics.
Concept & Direction
Visual directions and prototype concepts to align stakeholders early.
Design System
Tokens, components, and patterns built for engineering handoff.
High-Fidelity Design
Screens, flows, and edge cases documented for implementation.
Engineering Partnership
Designers pair with engineers through implementation, review, and QA.
Transparent, US-market pricing
Product Designer
Dedicated US-based designer, from $12K/mo, embedded into your team.
Design + Engineering Pod
Designers paired with engineers delivering shippable features.
Design System Sprint
6–10 week fixed-scope engagement to stand up a tokenized design system.
All pricing is transparent and US-market calibrated. We don't compete on the lowest upfront number — we compete on delivering outcomes that generate the highest return on investment.
Results our clients experience
Faster Design-to-Ship
Design systems cutting design and build time on new features by 40–60%.
Conversion Improvements
Landing and checkout redesigns improving conversion by measurable, sustained percentages.
Design Debt Cleared
One-off screens and inconsistent components consolidated into maintained systems.
Accessible by Default
WCAG 2.1 AA baked into components — accessibility becomes automatic, not a project.
Thought leadership & technical writing
Design Systems That Ship
Tokens, components, and governance patterns that survive contact with real teams.
Conversion Design Playbook
The design decisions that measurably move conversion in SaaS and e-commerce.
Accessibility by Design
How to design WCAG-compliant products without slowing down the roadmap.
Objections, addressed
Can't our engineers just handle design?+
For internal tools, sometimes. For customer-facing products, dedicated design pays back quickly in conversion, retention, and reduced rework.
We already have Figma files — what's missing?+
Usually consistency, tokens, documentation, or implementation reality. Design files that engineers can't cleanly translate are the most expensive kind.
Design systems take too long.+
We ship them in 6–10 weeks scoped tight — and features built on the system ship faster from that point on.
How do you work with existing brands?+
We extend and evolve — full rebrands are rare unless you ask. Most engagements refine an existing brand.
Frequently asked questions
What tools do you use?+
Figma is the core. Storybook, design tokens, and code-level integration for handoff.
Do you do research?+
Yes — interviews, usability testing, and analytics-informed design decisions.
Can designers work in our tools?+
Yes — we adapt to your Figma, Notion, Linear, and Slack conventions.
Do you build design systems in code?+
Yes, with our engineering practice — tokens, components, and Storybook end-to-end.
Do you handle branding?+
Yes — logos, systems, and visual language, especially paired with digital product design.
Engineering discipline. US-based delivery.
NextGen Coding Company delivers product design integrated with engineering. US-based team with credentials from Columbia, Harvard, Oxford, Apple, Citi, and Wells Fargo.
Our design team is US-based, working with product teams nationwide. Stakeholder workshops, user research sessions, and engineering pairing all benefit from time-zone alignment.
Request a free consultation
Ready to discuss your project? Book a free 30-minute consultation with our NYC team. Response within one business day.
Explore related services
Start your project request
Tell us what you're building — engineering capacity, AI, QA, cloud, or a fixed-scope software engagement. Our NYC team responds within one business day.
- Response within 1 business day
- 30-minute discovery conversation
- Recommended engagement model & pricing
- NYC-focused — in-person available
Inbound sales only. All form information is encrypted in transit.