UI/UX design for products people use
US-based product designers shaping SaaS applications, internal tools, and complex workflows — with an engineering partner on the same team.
What this service delivers
UI/UX design is where product strategy becomes something a user can hold. It's the discipline of shaping information, interaction, and hierarchy so that the right action is the obvious one.
NextGen's product designers work on software that people use every day — SaaS applications, internal operations tools, dashboards, editors, and multi-step workflows. We design for real user tasks, not screens as decoration.
Every design engagement pairs a senior product designer with front-end engineers on the same team, so what gets designed is what gets shipped — no fidelity loss, no impossible-to-build patterns.
Why choose NextGen Coding
Most SaaS teams eventually hit the same UX ceiling: the product technically works, but users are quietly abandoning workflows, opening more support tickets, and complaining that 'it's confusing.' NextGen designers fix the underlying information architecture and interaction model — not just the surface visuals.
We design with real data, real edge cases, and real user tasks. That means dashboards that hold up when a customer has 40,000 rows, forms that survive a partial network drop, and empty states that teach rather than punish.
Built for teams that need to move
SaaS teams post-Series A
Product companies whose UX debt is now measurable in support load, churn, and expansion friction.
Internal tool builders
Operations, finance, and support teams building custom software where UX has been neglected.
Data-heavy dashboards
Products where users need to make decisions from many rows, filters, and views.
Onboarding redesigns
Products with clear activation problems in the first 7 days.
Complex workflows
Multi-step, multi-role processes — approvals, submissions, review chains.
Design system operationalization
Companies with a growing product surface and inconsistent UI across teams.
Everything included in a NextGen build
User research and interviews
5–8 user interviews with real customers, synthesized into task and journey models.
Journey maps
End-to-end journey maps across the primary user tasks, with pain points and opportunities called out.
Information architecture
Navigation, hierarchy, and taxonomy work grounded in card sorts and tree tests.
Wireframes
Low-fidelity wireframes for structural alignment before visual design starts.
High-fidelity UI design
Figma files with components, tokens, and states — production-ready.
Interactive prototypes
Clickable prototypes for stakeholder review and user testing.
Design system
Tokens, primitives, and composite components documented in Figma and Storybook.
Empty, error, and edge states
The states most teams forget, designed with equal care to the happy path.
Motion and micro-interaction spec
Timing, easing, and reduced-motion behavior specified for every interactive component.
Accessibility review
WCAG 2.2 review of contrast, keyboard flow, and focus behavior on every design.
Usability testing
Moderated or unmoderated usability testing with 5–8 users per round.
Design QA during build
Design QA during engineering to catch fidelity loss before launch.
How the engagement runs
Research
User interviews, analytics review, and stakeholder alignment on the tasks and outcomes.
Structure
Journey maps, information architecture, and wireframes for the core surfaces.
Visual design
High-fidelity design of the primary surfaces with two rounds of iteration.
System and states
Design system, empty states, error states, and motion specification.
Prototype and testing
Usability testing with 5–8 users and revisions based on findings.
Handoff and QA
Engineering handoff, design QA during build, and post-launch iteration.
Transparent, US-market pricing
Product design sprint
3–4 week focused sprint on a specific product surface. Starting $22,000.
Design pod
Senior designer + junior designer + design engineer, monthly retainer. Scales with team size.
Design system build
Full design system engagement with Figma and Storybook parity. Starting $45,000.
All pricing is transparent and US-market calibrated. We don't compete on the lowest upfront number — we compete on delivering outcomes that generate the highest return on investment.
Results our clients experience
Activation up 34%
A B2B SaaS client's 7-day activation rate rose 34% after we redesigned onboarding around the two tasks that predict retention.
Support tickets down 41%
An operations platform's UX-related support tickets fell 41% after an information architecture rework.
Enterprise deal unblocked
A dashboard redesign closed a $600k enterprise deal that had stalled on 'the UI feels dated.'
Thought leadership & technical writing
Dashboards that decide
How to design dashboards users act on, not just look at.
Onboarding that predicts retention
The two-task onboarding pattern that separates activated users from churners.
Empty states that teach
Turning the least-loved screen in your product into an activation surface.
Objections, addressed
We already have a designer.+
Then we augment or partner. Many engagements involve pairing our designers with your internal designer on specific surfaces or on design system work.
UX is subjective.+
Craft is subjective; task success isn't. We ground design decisions in measurable outcomes — task completion, time-on-task, error rate — so the argument is over metrics, not taste.
Can you work in our existing design system?+
Yes. Most engagements extend or refine an existing system rather than replace it.
Frequently asked questions
Do you do brand or marketing design?+
Not primarily. We focus on product design (application UI/UX). We partner with brand studios where brand work is needed.
How many rounds of revision are included?+
Two rounds per surface as standard, more where needed. We don't nickel-and-dime revisions.
Can you run usability testing?+
Yes. Both moderated (via Zoom or in-person) and unmoderated (via UserTesting, Maze, or similar) — typically 5–8 users per round.
Do you write copy for the UI?+
First-draft UI copy, yes. For polished microcopy or brand voice, we recommend a UX writer or copywriter to review.
Engineering discipline. US-based delivery.
NextGen Coding Company builds websites and software as measurable business assets, not decorative art. Our team combines rigorous engineering discipline with design and conversion strategy, and every deliverable is accountable to an outcome. Clients partner with a single US-based team that owns strategy, design, build, and post-launch iteration.
All work is performed by US-based engineers and designers. Our team's proximity to US business hours, cultural context, and buyer expectations produces web experiences that resonate with domestic audiences — a nuance offshore teams frequently miss. We serve clients from New York and across the country, from early-stage startups through Fortune 500 enterprises.
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